Verifying Ad Specification
UBM’s ad portal is a one‐stop resource designed to help you prepare and deliver your advertising files quickly and easily. This web site will guide you through a quick process of preparing correctly sized print‐ready ads to the publication of your choice. You'll find more information if you scroll down further At UBM, we're constantly striving to save you time and help you make the most of your advertising dollars. Your comments and suggestions are always welcome.
UBM utilizes a state‐of‐the‐art Premedia Workflow. You can be confident that the content of your ad will reproduce accurately, as long as it is submitted within PDF/x‐1aspecs. Extensive quality measures are taken to ensure all ads sent to press will accurately match your digital file.
A PDF/x‐1a is an industry standard term referring to a refined press ready, print‐predictable PDF file created from a desktop publishing application.
Download and follow the document below, according to the layout application used.
It’s simple to produce a PDF/x‐1a file format – and it will save you time and money.
The benefits of producing PDF/x‐1a files are reliability and predictability. Advertisers gain confidence that the materials submitted for print will reproduce as originally intended. PDF/x‐1a reduces many potential problems that can be encountered between the time the ad is created and its eventual conversion to a printed page. It virtually eliminates such issues as type reflow and color shifts that are common to electronic files that have been submitted in native formats, (i.e., InDesign, Illustrator, etc.)
By adopting a PDF/x‐1a workflow, not only can you be confident in the quality and content, but in the end you will save time and valuable advertising dollars. Each time your PDF needs to be sent back for correction because it is not properly prepared, your design staff costs add up. Using the PDF/x‐1a format eliminates those costs.
Note: Each ad supplied to the Publisher by the Advertiser in any format other than PDF/x‐1a is subject to a $150 processing fee.
It is important to point out – just because you see a specific color on your monitor or non‐SWOP color proofing device – the color will very likely print differently when printed to SWOP ink densities on press. This is due to the limitless combinations of hardware and software calibrations on workstations, displays, desktop laser and inkjet printers, and in the pre‐press and printing process. What you see (on your monitor) may not be what you get!
PDF/x‐1a files specifications at a glance:
Advertisers should contact UBM production manager or prepress technician for assistance. They can also contact a third party vendor for PDF/x‐1a processing.