Welcome to ADs at UBM

UBM’s ad portal is a one‐stop resource designed to help you prepare and deliver your advertising files quickly and easily.

This web site will guide you through a quick process of preparing correctly sized print‐ready ads to the publication of your choice.

You'll find more information if you scroll down further

At UBM, we're constantly striving to save you time and help you make the most of your advertising dollars. Your comments and suggestions are always welcome.

Upload ADs      User Guide

Acceptable File Formats

UBM utilizes a state‐of‐the‐art Premedia Workflow. You can be confident that the content of your ad will reproduce accurately, as long as it is submitted within PDF/x‐1aspecs. Extensive quality measures are taken to ensure all ads sent to press will accurately match your digital file.

What is a PDF/x-1a?

A PDF/x‐1a is an industry standard term referring to a refined press ready, print‐predictable PDF file created from a desktop publishing application.


How do I produce a PDF/x-1a?

Download and follow the document below, according to the layout application used.


What are the benefits to the Advertiser of producing a PDF/x‐1a?

It’s simple to produce a PDF/x‐1a file format – and it will save you time and money.

The benefits of producing PDF/x‐1a files are reliability and predictability. Advertisers gain confidence that the materials submitted for print will reproduce as originally intended. PDF/x‐1a reduces many potential problems that can be encountered between the time the ad is created and its eventual conversion to a printed page. It virtually eliminates such issues as type reflow and color shifts that are common to electronic files that have been submitted in native formats, (i.e., InDesign, Illustrator, etc.)

By adopting a PDF/x‐1a workflow, not only can you be confident in the quality and content, but in the end you will save time and valuable advertising dollars. Each time your PDF needs to be sent back for correction because it is not properly prepared, your design staff costs add up. Using the PDF/x‐1a format eliminates those costs.

Note: Each ad supplied to the Publisher by the Advertiser in any format other than PDF/x‐1a is subject to a $150 processing fee.


How can I get a color accurate representation of how my Ad will print on press? 


It is important to point out – just because you see a specific color on your monitor or non‐SWOP color proofing device – the color will very likely print differently when printed to SWOP ink densities on press. This is due to the limitless combinations of hardware and software calibrations on workstations, displays, desktop laser and inkjet printers, and in the pre‐press and printing process. What you see (on your monitor) may not be what you get!



PDF/x‐1a files specifications at a glance:



  • Fonts must be embedded (subset yes or no is OK)
  • Images and colors should be in the correct color mode ‐ CMYK or grayscale
  • Never use RGB or LAB color modes
  • Spot colors must be converted to CMYK unless running an additional PMS color
  • OPI must never be included in the file
  • Maximum Total Ink Density 320%
  • Resolution must be 300ppi for 4‐color or grayscale images
  • Resolution must be 1200ppi or higher for bitmap images
  • The only acceptable ICC profile is “U.S. Web Coated (SWOP) v2”, or none should be applied
  • Overprinting should always be turned off, unless the design element requires this
  • Bleed of 1/8 inch should be provided on all sides for non‐floating ads
  • Crop and/or/Registration marks are offset a minimum of 9 pts. or 1/8 inch
  • Transparency attributes need to be flattened when exporting the PDF
  • Ad should be supplied at correct trim size. Please use pull‐down menu at https://ads.ubm.com, or consult current media kit for correct ads sizes.

What resources are available if advertiser is unable to produce a PDF/x‐1a?

Advertisers should contact UBM production manager or prepress technician for assistance. They can also contact a third party vendor for PDF/x‐1a processing.


Verifying Ad Specification

Select Publications